Sneaker Wars: Adidas V. Puma
The tangled rivalry that shaped sports.
Through unprecedented access to both companies, uncover the tale of two feuding brothers, Adi and Rudi Dassler, whose multi-decade rivalry and competition helped shape the modern sportswear industry.
First Air Date: 2025-09-24
Production Companies: Studio 99, Matador Content, The Walt Disney Company EMEA, Pine Barren Productions, Delightful Dilemma Productions
Seasons: 1
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